Zynga has bought OMGPOP, the developer of the world-wide smash hit pictionary game Draw Something. According to trustworthy sources the deal was made for roughly $210 million making the game one of the most successful of its kind.
Of the 210 million 180 million is paid for the actual purchase of OMGPOP and 30 million for the preservation of the 40+ members of the development studio.
Something Draw, a pictionary-based game for mobile platforms is currently one of the most popular games to have ever hit the market. The game has been downloaded approximately 50 million times and is available both in the App Store for iPad, iPhone and iPod Touch and on the Google Play network for all other Android devices. Reportedly the makers currently earn about $250,000 per day with Draw Something. The 250K is a net amount since the 30% cut that needs to be paid to Apple has already be deducted.
OMGPOP and Zynga
The New York-based OMGPOP studios first made its entrance into the market in 2006 and has made several games for mobile platforms, including Facebook. The studio could not manage to launch a successful game up until Draw Something became a world-wide hit.
Zynga is the largest contributor for Facebook games including games to the likes of Farmville, CityVille and Words With Friends. That last game Zynga has acquired was through acquisition of the Newtoy developers. Before acquiring OMGPOP the company had reportedly paid $53 million two years ago for Newtoy studios.